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Turn loyalty into a game your regulars can't put down
Mayorships, streaks, and leaderboards — a loyalty game your regulars compete to win. Customers race to become Mayor of your café. No app needed, no hardware, free to start.
One customer wears the crown. Everyone else wants it.
The customer with the most purchases in a rolling window (default 60 days, owner-configurable) becomes the Mayor of your café. The title updates in real time as stamps roll in — dethroned today, crowned again tomorrow.
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Configurable title — choose Mayor, Capitán, Champion, VIP, or set a fully custom title on paid plans
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Rolling window — only recent visits count, so the crown stays contested even when a regular skips a week
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Status & bragging rights — regulars proudly introduce themselves as the Mayor; word spreads, and new customers want in
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Panic control for owners — hide the leaderboard instantly if you need a break from the competition; your data is always preserved
Customers who opt out appear anonymised — privacy-respecting by default
Weekly streaks that make missing a week feel painful
Visit in consecutive weeks and build a streak. The longer the streak, the more bragging rights — and the harder it is to break. Owners can set a milestone (every N weeks) that auto-awards bonus stamps toward a free reward.
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Visible on the leaderboard — streaks show next to each customer's rank, adding another axis of competition
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Bonus stamps, not bonus stamps toward the crown — milestone rewards are separate from the Mayorship count, so streaks can't be gamed for the crown
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Loss aversion at work — customers who haven't visited in 6 days feel the pull to stop in and protect their streak
Your regulars, ranked. Privacy-respecting by default.
The leaderboard ranks your registered regulars by stamp count in the rolling window. Customers who opt out are still ranked privately — they appear on the public board as "A regular" so the list stays interesting without exposing anyone who'd rather stay anonymous.
Friendly competition
Customers see who's ahead of them and how many visits they need to climb — fuelling just-one-more-coffee thinking.
Opt-out privacy
Customers who prefer anonymity show as "A regular". They stay in the game; their name stays private.
Live on your café TV
Display the leaderboard on any screen in your café. It updates in real time as stamps are awarded.
Why gamification drives repeat visits
Loss aversion beats discounts
Customers visit to protect their streak and their rank — not because they remembered you have a loyalty card. The pull is psychological, not transactional.
Anonymous walk-ins become named regulars
To appear on the leaderboard, customers register. You learn who your best customers are and can reach them with broadcasts.
Social proof in every cup
"I'm the Mayor here" is something people say out loud, to colleagues and friends. That's free word-of-mouth advertising you can't buy.
No app, no friction
Customers scan a QR, collect stamps, and join the game immediately. Everything is server-authoritative — nothing to download, nothing to install.
See the game on your café's TV
Open baristacard.com/tv on any screen, scan the QR from your owner console, and the live leaderboard appears — Mayor crown, chasers, streaks, and a join QR for new customers. No hardware, no signage box, no subscription.
Put it on your café TV →Start the game at your café today
Free to start. Set up your loyalty deal, enable gamification, and your regulars will be competing for the Mayor's crown within the week.
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