In-Store Coffee Shop Promotion Ideas for Your TV

A screen in your café is the cheapest advertising space you own. The trick is what you put on it. Here are in-store coffee shop promotion ideas you can run straight on your TV — no print runs, no reprinting when the special changes.

Rotate full-screen posters

Design a poster for each promotion and let them rotate between leaderboard views. A new cold brew, a pastry pairing, a punch-card bonus weekend — each gets a few seconds of full-screen attention.

Daypart your offers

Morning rush wants speed and a loyalty nudge; the afternoon lull is the time to push a 2-for-1 or a slice with every latte. Swap which promos are live to match the daypart.

Tie promotions to loyalty

"Double beans today" or "Climb the leaderboard this week" promos turn a discount into a reason to come back — not just a one-time saving. Pair them with a live coffee shop TV display and the screen sells for you.

What you need to run TV promotions

TV promotions need a paired screen and a paid plan. If you haven't set up a screen yet, start with our Café TV setup guide, then manage your promotions from the TV section of your owner console and follow the TV promotions guide to upload and schedule your first poster.